So you get progression from sharing your photos. We also have a new snapshot system as well, Which is taking pictures of a lot of different moments – out to the Need for Speed network where people can ‘like’ them, and those likes are being pushed back into the game as currency. It's a great tool for marketers since everyone has to have a registered profile and everyone has to be online.Īccording to Nilsson these online-only functions will benefit the community, and the tie-in with other Xbox One features will make it worthwhile. Always-on also controls how companies like Electronic Arts can monitor and directly gauge the demographic of their titles – what their ages are, how long they play, how much DLC they buy, etc., etc., etc. If you get too attached to a really fun game and refuse to get the sequel or upgrade, the servers can be shutdown on the old game to help migrate those players over to the newer one. Of course, the whole point of always-on is so that the publisher can control the end-user experience.
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